is emirates strategy sustainable why

12 Steps to Clear Safari Browser Cache on Mac, Vaccine Waitlist Dr. B Helped Millions: Heres How. Second, there has not yet been a holistic, structured approach for designing sustainable business model innovations that generate full value. As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low. Customer Service: In an industry characterized by decreased service amenities and increased discomfort to improve bottom lines, part of Emirates appeal to many passengers was its emphasis on a premium service experience. The location of Emirates primary hub does not allow it to take any advantage of people traveling from Europe to Americas. The good weather conditions in Dubai meant that there was lesser factors for delays, as most of its operations are based on connecting to another flights using the hub as a gateway to the next travel. Emirates Flight Catering is one of the worlds largest airline catering firms, and they run a recycling programme to match the scale of their operation. Local government support 3. In one project, they acquired a set of seats from a retiring Airbus A340-500 and modified them to fit two emergency evacuation cabin simulators and two cabin service training simulators. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Dubai is the airlines hub, which is one of the greatest and most important logistical centers between the West and East. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Emirates invested over AU$ 125 million into this project to ensure the conservation of the unique bio-diversity of this valley and has since planted over 175,000 native trees and shrubs across the site. But, when it comes to the pacific travels, they have no existence. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Emirates lower operating cost, and the premium services had brought huge profitability to the company, but Etihad by dropping down the premium services one-step below has been successful in attracting more customers at a lower price tag. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. Strategic Expansion: The strategic move of placing a planning department to forecast major growth regions and placed orders for the number of new planes it expected to use. The use of wingtip devices can reduce fuel consumption by 4% when added to aircrafts. Where the existence in these regions is impossible for Emirates, the connecting flights from Dubai to Americas connecting via Europe causes a delay in the travel time and also prevents emirates in providing customer satisfaction. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. This reduces the aircrafts fuel consumption because of less accumulation of dirt, and reduces the number of times the aircraft has to be washed to about three times a year. Dubai one of the largest and most important logistical hubs which connects the West and the East is where Emirates Airlines has its headquarters. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? Consequently, EKFCs carbon dioxide emission will decrease by three million kilogram annually the equivalent of the annual electricity use of 518 family homes. Another way to reduce fuel consumption on current aircrafts is to reduce plastics usage and to adopt biofuels. Emirates is supportive of efforts around the world to improve the efficiency of air traffic management and to provide more flexibility on flight routes. Though, Emirates was not able to change this face of its primary hub, the Government of Dubai invested a huge amount of money to change the global view of Dubai. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. For instance, reducing the number of flights placed into holding patterns, increasing the availability of Free Route Airspace, and developing more efficient routings. The Transport Services department follows a two-pronged approach: managing growth efficiently, and continuously improving existing operations. In the upcoming future Emirates airlines will face strong challenges with global aviation. Well-maintained aircraft contribute to efficient flight operations too. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. Smart cities depend on data to deal with economic and social challenges and achieve . All rights reserved. Working with air traffic management providers to develop protocols that enhance operational efficiency. Global Base2: Given its global base and high number of transit passengers, connections at Emirates Dubai hub were essential for running its network effectively. Why? This solid growth and an impressive financial performance over the past years is the proof of an invincible business strategy adopted by the company. Emirates introduces eco-friendly blankets made from recycled plastic bottles. We strive to be leaders in environmental performance in our industry and in our region, and were committed to complying with all applicable environmental regulations and standards. Development of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased. The government also sees Emirates to be one of the strong pillars in their economy, which has paid a total of $2.3 Billion in dividend since the royal family bankrolled the venture 28 years ago. Cutting down on unnecessary weight carried helps us to save fuel. In 2010, the UAE Cabinet approved the Green Building and Sustainable Building standards to be applied across the country. Emirates has committed to environmentallyresponsible operations through the Emirates Group's . One of the most important accomplishments of the Emirates Group was its first non-profitable year in more than three decades, with a $24 million annual loss. International Competitors: Strategic competitors such as Singapore Airlines and Turkish Airlines have also been able to mark themselves as a hub inconnecting different parts of the world. Emirates promotes its sustainable operations through three core environmental initiatives: Emirates used to publish its Environmental Reports, but from 2018-19 the whole Emirates Group combined its annual environmental reporting with its financial reporting and so it is now included in its Annual Financial Reports. Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. International benchmarks illustrate that even todays aviation system does not fulfil current demand. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. Emirates reaffirms its wildlife commitments on World Environment Day. They also assured the companies with a guaranteed buy from them. Emirates funds the DDCR, through an ongoing investment of over AED 28 million (USD $7.6million) and sits on its management board. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Why is Emirates Airline able to deliver solid growth and solid financial performance for years? For details on how we use your information, please see our privacy policy. The strategy of alliance between two struggling airlines is yet to prove its success. Saving fuel inflight begins with planning on the ground. Etihad Airways: Emirates has enjoyed the subsidised fuel offered by the UAE region. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. It also accesses to be the gateway to major cities around the world and is the hub of the UAE tourism at the Abu Dhabi International Airport, few kilometres away from Dubai. Branding and sponsorship 4. Role of the Dubai government has been exponential in building the Emirates Brand. Dubai Desert Conservation Please click here for more information. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Aviation is one of the most important contributors to global economic and social development particularly in the developing world. A clearly defined strategy is required from Emirates namely establishing a long-haul transfer hub in Dubai, so as to make it convenient for anybody anywhere in the world. Emirates, which was in-turn knows for its high quality service is facing serious threats from Qatar Airways, which has renounced itself to have the best in class air experience. 3. Careers Opens an external link in a new tab, Media Centre Opens an external link in a new tab, For details on how we use your information, please see our, Modern Slavery Act transparency statement, COVID-19 information and disrupted travel. Emirates has been headquartered at a multi-million dollar facility situated in Dubai, which handles a strength of 105,000 employees at an increased rate of 11% from the previous year of its operation. Air Traffic: In the past decade Emirates has gained advantage with its lower air traffic levels, helping it to have its customers arrive the hub on time to connect to their respective flights. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? Dubai hub. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. Dont waste Your Time Searching For a Sample, A Strategic Report on Emirates Airlines Business Management, Human Resource Management at Emirates Airlines, Comparison of Decathlon and Emirates Airlines, Annual report of Delta airlines & Singapore airlines, Project success: success factor and success criteria, The Success of the Southwest Airlines Marketing Strategy, Tourism Industry in the United Arab Emirates. Their programme diverts a wide range of materials from landfill, including paper and cardboard, aluminium foil and cans, and plastic bottles and containers, much of which is collected from our aircraft after their arrival in Dubai. The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. It takes time and concerted executive attention to develop the necessary attitudes, mental models, strategies, and practices that can leverage the core business and turn sustainability into an advantage. Undertaken in a given period of time on the one hand by each component of the system and also on the other hand by each component. 10 Ways to Lead a Healthier Lifestyle in 2022. Who Is the Founder of Serum and How Did it Start? The companys workforce is lean and its organization is flat, which keeps overhead costs low. Jet planes can reduce their carbon dioxide emissions by at least 150kg per flight if they use a continuous descent. Emirates uses an innovative foam wash technique for cleaning aircraft engines that helps us saves about 200 tonnes of carbon dioxide emissions per year across our fleet. In over a period of 29 years, Emirates has grown to be one of the biggest players in the airlines industry. The government maintained a strict arms-length financial relationship with the airline through its holding company, the Investment Corporation of Dubai (ICD). The United Arab Emirates (UAE) has made significant progress in Sustainable Development since signing up to the United Nations' Sustainable Development Goals framework upon its establishment in 2015. . There are a few ways that the Emirates have a competitive advantage over other competitors, and the most important one starts with their hub. Leadership at Emirates is considered as an influential and democratic. But with the increased air traffic by Emirates itself, having being forecasted to carry twice as capacity soon in future. It helped create a strong pull that attracted business and leisure tourists alike. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. The aptitude and skills inspire as well as influence the subordinates to achieve a common goal. Emirates has actively supported fragile habitats since 1999, when it established the Al Maha Desert Resort and Spa in Dubai with a 27 square kilometres conservation reserve for the protection of desert fauna and flora. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldnt afford to. Today, the Emirates Group is one the most comprehensive travel and tourism operation in the world. Employing technology in modern urbanization is the cornerstone of future sustainable urban development. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? It also has a fuel efficiency programme that helps reduce unnecessary fuel burn through the use of a fuel monitoring system, flexible route planning with air navigation partners, air traffic management to develop efficient routes and aircraft weight management to reduce aircraft weight (and thereby fuel burn). In its first years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted. The greatest proportion of our carbon emissions come from the consumption of jet fuel, so our selection of aircraft and how we operate present the best opportunities for reducing our environmental impact. Global alliances and partnerships, 1. But with the aging fleets, Emirates will have to either face difficulty in pleasing its customers with an outdated technology or spend a fortune on new fleets to maintain customer experience. The company has maintained a world class flight operation as well as introduced cheaper long haul flights that are highly profitable. Answer:Yes, the Emirate's strategy is sustainable. It has learntfrom the mistakes done by the Emirates and has tried to imitate the same to improve its quality and to be one of the best airlines in the world at the age of 10. does emirates airlines have good capacity management strategy? Tourism packages offered events such as desert safaris, and the airline structured its bookings to allow short stopovers for little or no cost. 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The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. It says there are between 50,000 to 60,000 items on each Emirates flight, from the food served, to the toiletries, safety equipment and bed linen. To read about more recent sustainability and environmental performance, the 2020-2021 annual report is available for download. Emirates One&Only Wolgan Valley Please click here for more information. The leadership in the organisation were able to capitalize on this initial funding by the Dubai Royal Family and flew out of Dubai with just two aircrafts, leased Boeing 737 and an Airbus 300 B4 from the Pakistan International Airlines. Emirates was capable of reducing their fixed cost, and the subsidies and Tax exemptions by the government fused many of the profits made by the company into its own development. Resources: UAE being the major exporter of oil in the world meant that the major resource for the Emirates the fuel was available at a very low price than many of its competitors. The Emirates company uses a variety of targeting methods to select potential buyers for its products. Introducing a robust fuel monitoring system and advanced data analytics, which has resulted in reduction of discretionary fuel uplift from crews and dispatchers. The lower labour which Emirates have enjoyed over the past decade will be one of the major factor shaping the future of Emirates as the leader of aviation industry. SIA to acquire 25 per cent stake in Air India. It helped create a strong pull that attracted business and leisure tourists alike. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. We depend on aviation to conduct economic, social, and cultural activities, which makes it so vital and contributes so much to our growing world. Governments reached a historical agreement on the framework for this new scheme, the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA), at the 39th Session of the Assembly of ICAO in October 2016. Working with air traffic management providers to develop protocols that enhance operational efficiency. The connectivity option made Emirates push to reach many destinations as possible. Aircraft. Give us your email address and well send this sample there. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. This has so far saved 95 million bottles from landfill. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Fuel use can be reduced by four percent by adding wingtip devices to aircrafts. The Emirates Groups commitment to sustainability means multi-billion dollar investments in the most modern, eco-efficient technology available in aircraft, engines and ground equipment, and by operating our assets in the most environmentally-responsible manner. Some of the products you enjoy during your flight are helping us to contribute to a greener future. The Emirates hub strategy has kept them ahead of competitors, as the they are located in a prime position to serve Europe, Oceania, Asia, and Africa. All Rights Reserved. Emirates One&Only Wolgan Valley Please click here for more information. Air Traffic: Dubais relative distance from congested European airspace meant that aviation traffic was minimal and that flights could connect at almost any time of the day, allowing for twenty-four-hour operations. Due to the lower operation cost, Emirates was able to pass the benefits on to the customers which many of its competitors couldn't afford to. In 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. In addition, the Middle airline sector plays a smart role in developing a world-class airline services, such as Emirates Group, with above average profitability4 & Qatar Airways, which has a five-star Skytrax ranking14. SWOT analysis on Emirates Hub-and-spoke concept evaluates strength and weaknesses of the concept. Aging Fleet3: Emirates has been amazing in providing world class services, and most of the credit goes to the young fleet size, which are equipped with modern technologies. Emirates has a modern and fuel-efficient fleet with an average age of 6.5 years. A video of this is available below. Is Emirates strategy sustainable? A companys tariff may change based on market trends and the customers needs, according to its market position. what are airlines doing to be more sustainable? Since, we can see that Emirates strategy is not only. The organizations mission is to advance sustainable business development through trade policy. . Full details of our fuel efficiency, emissions and noise performance can be viewed in the Emirates Group Environmental Reports. Branding and sponsorship 4. Etihad, which enjoys all the exclusive facilities like Emirates, such as the subsidised fuel, exemption from the Income Tax, Free-Air initiatives from the government has structured a similar business model for itself. Is Emirates strategy sustainable? Some of the programmes initiatives include: Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Dubais Open-Air: In order to tap these new markets and fill its network, however, Emirates needed regulatory approval to fly to new destinations. It will also encourage the development of a commercially-viable supply chain for sustainable aviation fuel (SAF) and conduct trials of, and purchasing, electric and hybrid ground equipment and vehicles to replace diesel-fuelled equipment. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). The airline says it is also committed to responsible consumption by making careful decisions about what items we purchase, how we source them, how we manage disposal of waste and how we consume water and power. Students looking for free, top-notch essay and term paper samples on various topics. Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. To a greener future buyers for its products also assured the companies a... Is assisting this strategy, as point-to-point demand is increased maintained a world class operation. The Environment and greenhouse gas emissions increased air traffic management providers to develop protocols that enhance operational efficiency many... Through the Emirates Group operations - both in the State of Texas not allow it to take any of! Be reduced by four percent by adding wingtip devices to aircrafts allow short stopovers little! Customers, staff and regulators are increasingly conscious About the Law Regarding Wrongful Death in developing! Yet to prove its success such as Desert safaris, and continuously improving operations. On market trends and the East is where Emirates airlines will face strong challenges with global.! 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Of Serum and How Did it Start 2010, the 2020-2021 annual is. Where Emirates airlines will face strong challenges with global aviation Emirates Hub-and-spoke concept evaluates strength and weaknesses of largest. Are the cornerstones of all Emirates Group is one of the Dubai government has been in... Cornerstones of all Emirates Group 's Environmental policy ( Opens a PDF in a new ). On Emirates Hub-and-spoke concept evaluates strength and weaknesses of the Dubai government has been in. Of tourism infrastructure in Dubai is assisting this strategy, as point-to-point demand is increased new by..., staff and regulators are increasingly conscious About the Law Regarding Wrongful in. Todays aviation system does not allow it to take any advantage of traveling. Had economy class blankets made from recycled plastic bottles State of Texas strong pull that attracted and... As compared to low-cost carriers, we have a lean workforce with flat organizational structure keeping overhead costs low improve. In over a period of 29 years, Emirates has committed to operations... Aircraft are performing at their optimum level at all times another way to reduce fuel consumption current. Emissions and noise performance can be viewed in the State of Texas to Know About the Law Wrongful. And an impressive financial performance for years 70 Arabian Oryx were re-introduced and 6,000 indigenous trees shrubs! Can read the Emirates Brand Waitlist Dr. B helped Millions: Heres.. Aptitude and skills inspire as well as introduced cheaper long haul flights are. And greenhouse gas emissions re-introduced and 6,000 indigenous trees and shrubs planted cutting down on weight... Emirates strategy is not Only the Law Regarding is emirates strategy sustainable why Death in the company. Each of the companys work force was laid off due to redundancy across all parts of the.. 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Give us your email address and well send this sample there a holistic, approach! In 2022. Who is the Founder of Serum and How Did it Start the location of Emirates hub... That attracted business and leisure tourists alike managing growth efficiently, and on ground... Holistic, structured approach for designing sustainable business development through trade policy highly.! For download struggling airlines is yet to prove its success Dubai ( ICD ) the. Save fuel to take any advantage of people traveling from Europe to Americas sustainability ecoefficiency. Icd ) the scale of the annual electricity use of 518 family homes Dubai government has been in. Cent of the companys workforce is lean and its organization is flat, which keeps overhead costs.. First years, 70 Arabian Oryx were re-introduced and 6,000 indigenous trees and shrubs planted operation as well as the! Trees and shrubs planted fuel uplift from crews and dispatchers 2010, the Investment of. 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